Q The last section of Ch. 12 on the GRI brings up the topic of CSR or Sustainability Reports. These new styles of annual reports are being produced by an increasing larger number of major corporations. The GRI is often used as the benchmark on which they mark themselves. As I say in the supplemental video for this week (be sure and watch that prior to completing this assignment), the quality of CSR Reports varies greatly. Some are "puff" pieces, intended only to be a public relations effort, without any real data or support. Others are very well documented and include significant reporting data linked to GRI or another accepted benchmark standard. Each year an organization called the Corporate Register conducts a awards process to determine the best Corporate CSR or Sustainability Reports in 8 categories: 1) Best Report: 2) Best Integrated Report; 3) Carbon Disclosure; 4) Creativity in Communications; 5) Innovation in Reporting; 6) Relevance & Materiality; 7) Openness & Honesty; and 8) Credibility through Assurance. Download and skim the entire CRRA Report on the 2020 winners to familiarize yourself with how they decide which companies will win the award and some demographic statistics on all the reports: CRReporting Awards 2020.pdf Then choose two reports to read in some depth from the following winners: Best Report: Nestlé SA Nestlé SA 2018 report-1.pdf Best Integrated Report: Australia Post Australia Post 2019 report.pdf Relevance and Materiality: H&M Hennes & Mauritz AB H&M Hennes & Mauritz AB 2018 report.pdf Openness and Honesty: British American Tobacco plc British American Tobacco plc 2018 report.pdf Credibility through Assurance: Guess Inc (1st runner up) Guess Inc 2018-2019 report.pdf For the two reports you choose to read in detail, summarize the following in your initial Discussion Post for each: 1. The criteria used to determine the award which that company won (will be found in CRRA Report). 2. A short background on the company who received the award for their report. 3. Three examples you found from their report that demonstrate that they deserved to receive the award. 4. If you found any evidence that they should NOT have received the award. Your summary write-up for each company is worth 12 grading points, for clear writing and completely including all 4 elements above. Your post on each company will probably be at least two long paragraphs. You are only required to do one response post this week; in that post be sure to compare and contrast your student colleague's initial post with one of the companies you choose to write about; your response post is worth 6 grading points. See the associated grading rubric to fully understand how the full 30 points is determined.
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